One of the main objectives of the Regional Inclusive Recycling Initiative is to create social awareness about the importance of waste pickers and their work. For this reason it seeks support from the media to help them create campaigns which help society to change their perceptions about those who work in this area, while simultaneously creating a culture of recycling and waste separation.
During this time, we have achieved the following with the help of the media:
- Creating alliances to disseminate successful inclusive recycling case studies.
- Creating social awareness about recycling and waste pickers.